Lemon juice bottle is fancier, lighter A plastic bottle for lemon juice features an
embossed leaf design and allowed 21% lightweighting in the upper bottle.
British cake mix shakes up in package A cupcake mix marketed by Asda, the British food
retailing unit of Wal-Mart, comes in a plastic tub that serves as a mixing
unit.
Mexican margarine targets children A Mexican company is
marketing squeezable margarine in an inverted bottle that is targeted at
children.
Cell phones. PDAs. Bluetooth. Wireless communication continues to advance in our personal lives and in the business world. Acceptance in packaging departments has been spotty at best, though. Perhaps you would use more wireless technology if you could clearly see the benefits.
Well…take a look at these production and marketing ideas:
by LisaMcTigue Pierce | November 1, 2008 | Comments (0)
While the wireless sensor technology
mentioned in the press release below describes applications for consumers, I
see potential for use in food and beverage manufacturing plants as a way to
remotely monitor packaging machinery for preventive maintenance.
by LisaMcTigue Pierce | November 1, 2008 | Comments (0)
